Stake.com, a leading provider of online betting and gaming in the crypto space, has agreed to become the title sponsor of the Alfa Romeo F1 Racing Team. This is a massive milestone for the crypto-based gaming company and the F1 team.
In light of this development, the team’s name has been changed to “Alfa Romeo F1 Team Stake” and Stake is now officially the team’s title partner. As part of the multi-year relationship with Alfa Romeo F1 Team Stake, the gaming operator will compile a schedule of activities and experiences from across the globe to run concurrently with the F1 season.
According to the team’s representative, Alessandro Alunni Bravi, Stake’s arrival as a co-title partner marks a fresh beginning for both entities. The recent explosion in the popularity of Formula One is reflected in the entry of new businesses like Stake, which may benefit greatly from the immense publicity the sport generates. They are looking forward to Stake’s activation campaign for their fans and to becoming part of such a diverse roster of sports and entertainment companies.
A Few Concerns
Stake has been actively working to expand its global profile, and this is the latest step in that direction. Stake has sponsored the promotion of the brand by Premier League football teams, UFC fighters, and even celebrities.
Despite not being the first to do so, Alfa Romeo has taken cryptocurrency funding at a time when many other teams have dropped their corporate sponsors. For instance, once the $32 billion business declared bankruptcy, Mercedes dropped its sponsorship deal with FTX. Similarly, Ferrari abandoned Velas when its worth went from $0.001 to $0.000081.
Therefore, it is not surprising that Alfa Romero wants to conceal the crypto component behind their new sponsor. Although Stake differs from the aforementioned platforms in that it serves as a crypto casino rather than a marketplace, the omission of the term from Alfa’s press statement is interesting, particularly given that there may be more to it. That could be because, despite Australia’s prohibition on internet casinos, Stake.com is headquartered there thanks to a legal loophole.
Although these worries need consideration, the crypto industry stands to gain considerable potential advantages as well. Even if it will take some time for things to take root and for all those advantages to materialize, the good news is that it is a good beginning, especially considering past achievements. Streamlining regulatory developments would be great, but things should go smoothly regardless if proper routes are followed in the meantime.