Online poker behemoth PartyPoker has recently announced a new sponsorship agreement with the PGA EuroPro Tour in 2019. The deal which was announced on November 1 will see the renowned online poker company feature at stops on EuroPro Tour which acts as a feeder for the European Tour and the Challenge Tour. In addition to branding during the 2019 season, there will be more “promotional opportunities” with some of the golfers as well as visibility across the organization’s social media channels.
While this sponsorship deal will give Partypoker additional opportunities to promotes its brand, the company has been part of some pretty lucrative partnerships in the past. In 2008, for instance, the online poker company became the headline sponsor for the PGA EuroPro Tour Qualifying School. In the past two years, the company has done quite well for itself by reviving its online poker room, launching more live online poker offering and fostering stronger connections with its growing player database.
“We are excited to come on board with the Euro ProTour for the forthcoming season and further strengthen our relationship with Matchroom Sport,” Partypoker managing director, Tom Waters said. “The tour hosts some of the most exciting events across Europe, and we look forward to supporting Matchroom in their quest to unearth the next generation of golfing stars.”
With the PGA EuroPro Tour sponsorship, PartyPoker hopes to leverage the great reputation that has been created – the tour is essentially a proving ground for upcoming golfers. Billed as the “leading development tour” in Europe, the PGA EuroPro is known for graduating its most successful players onto the Challenge Tour which is just one step shy of being the continents biggest and most lucrative golf tour. The top stop is occupied by the European Tour.
“Our developmental golf tour has become one of the leading circuits for young professionals looking to become tomorrow’s superstars of the sport. I am really looking forward to building on an already strong relationship with PartyPoker and can’t wait to see the benefits it will bring to all involved in the PGA EuroPro Tour,” Barry Hearn, the Tour Chairman commented.
More to It Than Meets the Eye
Partypoker plans to set itself apart from other operators by expanding its presence across all the corners of the globe and putting out massive guarantees. However, in Europe, one of the biggest challenges for poker operators is the advertising restrictions that are imposed on gambling-related activities. By partnering with the PGA EuroPro Tour, PartyPoker will have a golden opportunity to advertise itself to millions of fans.