Everton FC, an English Premier League team, has recently struck a multi-year agreement with the online casino and sports betting website Stake.com. This cooperation is yet another example of a crypto-sports collaboration as the sector continues to expand across the globe.
As expected of man crypto venture, the figures floated around have been nothing short of mind-blowing. The sponsorship agreement with the Australian casino is reportedly “the highest value front-of-shirt deal in the club’s 144-year history.” However, the specific sponsorship value has not yet been revealed.
In light of the recent developments, Everton’s Chief Executive Officer, Professor Denise Berrett-Baxendale, said that Stake.com is an ambitious organization with excellent expansion ambitions. He further noted that the company’s employees are extremely thrilled to be collaborating with Stake.com at this point in the company’s development.
He also praised his staff for the outstanding progress they have achieved over the last several months and their relentless effort to clinch the partnership contract that is the largest in the club’s entire history.
Stake.com is recognized as one of the most successful operators and largest brands in the gaming and sports betting industries despite just having been established in 2017. As a result of its rapid growth, it now processes more than 80 billion transactions each year and has more than five million registered customers. As part of its extensive worldwide sponsorship portfolio, Stake.com is happy to expand its partnerships with a broad range of well-known athletes, celebrities, and organizations.
Stake.com is a privately held company with over 200 employees located in a variety of different legal jurisdictions. The organization does its business in the United Kingdom under the domain name Stake.uk.com and is licensed to do so by the Gambling Commission under the name TGP Europe Limited.
This agreement adds another layer of depth to Stake.com’s already vast global sports sponsorship portfolio. That already includes relationships with the UFC, soccer icon Sergio Aguero, and English football team Watford FC, in addition to worldwide multi-platinum musicians.
A Few Setbacks
Currently, the UK is considering gaming reform, which might have an impact on the agreement. A blanket ban on betting firms giving significant shirt sponsorship was seriously under consideration. The United Kingdom government has, however, chosen to defer plans to prevent gambling corporations from sponsoring the jerseys of English football teams.
There appears to be some fan backlash, though. Over 20,000 individuals have signed a petition condemning Everton’s record sponsorship arrangement with Stake.com.