Rivalry, a leading operator in the iGaming and sports betting sectors, recently announced the upcoming debut of Rivalry Token, its native blockchain cryptocurrency. The Toronto-based business believes that this unique initiative would provide “increased functionality, economics, and user experiences across the company’s product suite.”
Launch Details
When it launches in the second half of 2024, the Rivalry Token will be fully integrated with all of Rivalry’s products, including its sportsbook, casino, and more. The end-to-end customer experience will be enhanced by the token’s built-in features.
Some of the ways users may earn tokens on the platform include betting and friend referrals. Players may use these tokens to do a lot of cool stuff on Rivalry, including increasing their chances of winning and entering jackpots. Furthermore, Rivalry Token will be available for trade on cryptocurrency exchanges as $RVLRY.
The news came with the official launch of Rivalry’s pre-farming campaign, where users may start earning an interim currency via site engagement and social media. This money will then be turned into Rivalry Token at the token generation event in H2 2024. Furthermore, all Rivalry accounts will be rewarded with tokens according to their past activity, giving players who missed out a chance to reactivate and rewarding returning customers.
“Rivalry is well-positioned to access the growth opportunity in crypto with a proven product set, a brand entrenched in internet culture, and a captive audience of digitally native users that are driving this economic renaissance.”
Steven Salz, Co-Founder and CEO, Rivalry
With the exception of Ontario and Australia, all of Rivalry’s active markets will have access to Rivalry Token after its official launch. Over the next few months, the firm will disclose further details on Rivalry Token, such as its business partners, token economics, and more.
Further Expansion Plans
Users will soon be able to wager using Bitcoin, Ethereum, Dogecoin, and other prominent cryptocurrencies thanks to Rivalry’s plans to expand its platform’s support for additional cryptocurrencies. This opens the door for the company to have even more access to the rapidly growing crypto betting market, which is thought to constitute as much as 25% of the world’s total betting volume.
Betting handle, gross gaming revenue, and net revenue all increased sequentially in the first quarter, according to Rivalry Co-Founder and CEO Steven Salz, who said that the firm was back on track to expand. Compared to the average levels observed throughout 2023, he said, the record-high net sales margin obtained during the quarter proved the efficiency of their plan. Salz also brought up the fact that Rivalry’s original casino content is becoming more popular, which is leading to new business-to-business income prospects that the firm intends to explore soon.
