The world of crypto is inching closer and closer to mainstream adoption as more of the world’s largest institutions continue to ramp up efforts to be part of the revolution. Mastercard, one of the world’s leading payment services providers, is the most recent organization that is making a big play for crypto.
Recently, the company has revealed its plans to make it easier for its users to use digital currencies. Both customers and merchants with Mastercards will have the opportunity to use debit and credit cards with crypto capabilities. In addition to that, the customers will also have the chance to buy, sell and hold some of the digital currencies. For this group of users, Mastercard is also preparing to launch branded crypto cards.
Partnership With Bakkt
Crypto markets around the globe have grown immensely over the years. While it is certainly not too later for new players to enter the market, success usually depends on having the right partners. Mastercard’s venture into the crypto market is happening via a recently-announced partnership with Bakkt, a digital asset platform popular among crypto users.
As per the terms of the agreement, Bakkt will be working behind the scenes as a provider of custodial service for those who sign for Mastercard’s crypto offering. The crypto firm’s custodial wallets are what will make it possible for users to trade and hold crypto.
“Together with Bakkt and grounded by our principled approach to innovation, we’ll not only empower our partners to offer a dynamic mix of digital assets options but also deliver differentiated and relevant consumer experiences.”
Sherri Haymond, executive vice president of digital partnerships at Mastercard.
In a sense, this is a major extension of a previous announcement Mastercard made regarding allowing crypto transactions via its network. That promise is shaping up quite nicely.
Mastercard’s announcement represents a unique opportunity for cryptocurrency expansion in the United States as well as other parts of the world. To begin with, sectors such as online casinos and gaming that rely on crypto will likely have more ways of using digital currencies. Increased interest in crypto is also impacting the interested companies in rather unexpected ways.
For instance, MasterCard stock went up just 0.4% following the announcement. That is modest but it proves that there is interest in the crypto sector. Shares of Bakkt, on the other hand, skyrocketed more than 86% after the announcement. That lifted the company’s market capitalization to about a whopping $850 million.