Hard Rock International, which owns what is considered to be the world’s most recognizable gambling brands, has announced that its iGaming division is entering into a strategic partnership with Gaming Innovation Group (GiG) to create a new online casino platform.
As part of the terms of the partnership, Gaming Innovation Group (GiG) will be providing Hard Rock International with a state-of-the-art digital consumer portal and a back-end platform for operation management. GiG’s design and development team will collaborate with Hard Rock in designing and developing the online casino which is expected to launch later in the year. Furthermore, GiG expects to move into its third regulated market and it has already kicked off preparation towards that by beginning the application process for the Casino Service Industry Enterprise License in New Jersey.
“Hard Rock has an ambitious plan to become a global leader in the international online gaming space,” said Kresimir Spajic, Hard Rock International’s Online Gaming SVP. “We are confident that, together with GiG, we can disrupt the market, through product innovation and unique user experience.”
Already, Hard Rock boasts of a portfolio of over 10 casinos. The company recently invested $500 million in Hard Rock Hotel & Casino Atlantic City with the new establishment expected to launch in the summer of 2018. This partnership with GiG will certainly strengthen both companies’ already solid foundations and reputation while helping them plow back some huge chunks of revenue.
“We are excited to be part of Hard Rock International’s inspiring and innovative plans to become a global leader in the international online gaming space,” says Robin Reed, the GiG CEO. “The online casino will be a stand-out product with the sizzle of the Hard Rock music, entertainment, and lifestyle brand.”
GiG has had a number of lucrative partnership deals in the recent past but this one is expected to be a very important building block towards an initiative that the company has had towards launching some its other products to the mainstream market.