DraftKings’ Crypto Deposit Option Comes with a Catch for Crypto Gamers

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DraftKings is inching a little closer to the crypto world, but not in the way many Bitcoin gamblers might hope. Instead of letting players fund their sportsbook accounts directly with digital assets, the operator is introducing a crypto to cash conversion route in a small group of US states.

Where DraftKings Now Fits into the Crypto Funding Picture

Players in Illinois, Kentucky, New Hampshire, and Vermont will soon be able to convert cryptocurrency into cash that can then be used to deposit into DraftKings sportsbook accounts. Regulators in those states have confirmed the setup, while others remain cautious. Massachusetts, for example, stepped back from joining the initial rollout after regulators signaled that crypto still raises compliance and consumer protection concerns.

The key detail is that this is not true crypto gambling. DraftKings is not holding or accepting BTC in wagering accounts. Instead, any crypto must be turned into traditional currency before it ever reaches a betting balance. The company has not yet clarified which coins will be supported, though Bitcoin and Ethereum are the most likely candidates given their size and liquidity.

This move lands at a time when funding options for US bettors have been tightening. DraftKings stopped accepting credit cards for sportsbook and iGaming deposits last year, and several states restrict or ban that method entirely. Debit cards, bank transfers, Apple Pay, and cash at retail locations remain common, but none of these appeal much to players who primarily operate in Bitcoin.

For years, major US sportsbooks have shown interest in direct crypto deposits, but regulators have largely pushed back. Wyoming stands out as the rare exception where operators can accept cryptocurrency straight from customers. Elsewhere, crypto users have had to rely on indirect paths, such as buying gift cards with digital assets and redeeming them for betting credit. The new crypto to cash option is more streamlined than gift cards, but still keeps crypto at arm’s length from the actual wagering environment.

The Tax Catch

Perhaps biggest consequence may not be convenience, but taxes. Converting Bitcoin or any other cryptocurrency into US dollars is considered a taxable event under federal rules. That means any gain in value since the coins were acquired could trigger capital gains tax when they are sold to fund a DraftKings account.

Short term gains on crypto held for under a year are typically taxed at ordinary income rates, while long term holdings may qualify for lower capital gains rates. Either way, every conversion used to top up a betting account potentially creates a paper trail and a tax obligation. For players used to moving BTC between wallets and crypto native gambling sites, that added reporting layer is a major difference.

For now, Bitcoin gamblers looking for fully on chain betting will still find that true crypto gambling largely lives outside the traditional US regulated market.

Crypto and Sports Betting Apps Reaping the Benefits of Super Bowl Ads

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This year’s NFL Super Bowl went down in history as one of the most memorable ones. From outstanding performances to great games and a massive turnout, it is certainly going to linger in our minds for much longer. One of the other things that really stood out about the Super Bowl was the fact that crypto and sports betting ads appeared several times during the event.

Like previous events, the ad spots at the 2022 Super Bowl were pretty pricy. The crypto-focused businesses had to part with a pretty penny to push their marketing agenda to the huge audience at the Super Bowl. As it turns out, every second of ad time was worth it.

According to Sensor Tower, a company that specializes in data research, three of the top mobile brands that were advertised at the Super Bowl LVI were crypto apps. This is even though many of these apps were already being outspent by their traditional counterparts.

The Winners

The biggest winner turned out to be Coinbase Global Inc., one of the world’s most renowned crypto operators. Its ad was perhaps the most favorable of the bunch. That is because it was not only creative but also drove the message quite well. The response was so good that there was a massive influx of visitors who ended up crashing the company’s app. App installs have also increased significantly since.

Other crypto apps that also managed to get more followers after the Super Bowl included Etoro and FTX. Joining them were some of the most popular sports betting apps in the United States. The DraftKings sports betting app only came second to Coinbase when it comes to the number of new users it netted thanks to the Super Bowl ads. Caesars Entertainment Inc.’s sports betting offering was not far behind DraftKings.

Cause for Concern?

While these Super Bowl ads were successful, there have been a few concerns that have been aired. The issue of responsible advertising which has been a key conversation in the world of betting is also now beginning to take off in the crypto world.

Among the sentiments that were shared about the event was that it sold something other than the future that blockchain and crypto promised. These, of course, can be backed by some pretty solid points.

Still, it is worth acknowledging that crypto has indeed come a long way. Mainstream recognition like in the Super Bowl might just have opened doors to what the future of crypto and sports betting will look like.