Microgaming has recently launched its most revitalized online poker product to date. Prima Poker, the brand new poker software, was rolled out to customers on July 26 and is expected to be fully accessible to all of its customers by July 31.
Designed and built with players in mind, Prima Poker offers a streamlined interface that is very easy to navigate regardless of whether you are playing cash, tournament and casino games. It also includes a blind cash game lobby as well as a simplified rewards system.
If you are very enthusiastic about online poker you may have heard of Prima before. It was one of the biggest online poker names thanks to its very popular high-stakes games that put the likes of Full Tilt Poker and PokerStars to shame. Unfortunately, the platform slowly lost its glory and this eventually led to its rebranding to Microgaming Poker Network.
The online poker client has been revitalized with a strong focus on enhancing user experience while at the same time promoting responsible gaming with increased transparency. To achieve all this, it features a play history tool that shows a player their overall profits and losses across all game types – this can be filtered for any time period giving players the ability to track and review their gameplay and make informed decisions.
“It is an exciting and pivotal time for the Microgaming Poker Network. The launch of Prima marks another move in our strategy to continue developing products centered around giving players the best poker experience with a more intuitive client, optimized for any device,” Jean-Luc Ferriere, CCO of Microgaming commented.
Microgaming further used cross-platform technologies that allowed them to design Prima in a modular fashion. These technologies also offer the same codebase capabilities which means that Microgaming will, therefore, be able to quickly and easily deploy updates of the client across all of its platforms simultaneously. This is very exciting especially because it not only assures players that new and upcoming devices will be supported but also allows for faster penetration into newer markets.
“This is our biggest and most important poker release and the culmination of a multi-year strategy to revitalize our product and leapfrog the competition. I’m proud of what the team has achieved and I’m so excited about what we are going to build together in the coming months,” says Alex Scott, the head of product Microgaming’s Network Games. “By the end of the year, this new Prima client will have significant new features that the old one doesn’t have. At that point, I want to be really pushing it to players over the old one. This is much more in keeping with what you’d expect as a player in 2018.”