On Tuesday, June 29, Formula made a grand announcement that it has enlisted Crypto.com to be its inaugural partner for the new Sprint series for 2021. This is not the first partnership between crypto businesses and non-crypto entities. However, it is a very big deal especially considering all the things that it promises with regards to the growth of digital currencies in the mainstream.
Already Crypto.com has amassed a customer base consisting of over 10 million users across the globe. This makes it a valuable partner for Formula 1 and the two can certainly learn and gain a lot from each other.
Fostering Performance and Innovation
As per the terms of the five-year partnership agreement which is projected to be worth over $100 million, Crypto.com will now enjoy brand presence across all F1 events. As mentioned earlier, this will begin with the Sprint qualifying format where Crypto.com will have trackside slots. The first of these will be the British Grand Prix that will go down at Silverstone on July 17.
Speaking on the new development, Formula 1 President and CEO Stefano Domenicali said that the partnership deal was part of the wider plans to “attract progressive global brands anchored in performance and innovation.” Fans can therefore not only look forward to an exciting new format but also new products. Crypto.com’s commitment to becoming carbon negative also aligns quite well with Formula 1’s sustainability goals which makes the partnership even more promising.
Bringing Cryptos and NFTs to Formula 1
It would be hard to talk about this partnership without mentioning what it means for the crypto industry. Formula 1 is already one of the most prestigious and most popular sporting series on the planet. This makes it a great way to push crypto to the mainstream even further.
In addition to being Formula 1’s Cryptocurrency Sponsor, Crypto.com will also be its official NFT partner. The goal is to democratize the world of crypto for Formula 1 fans through unmatched experiences and education.
“We look forward to many years of innovating together and will begin at the Belgian Grand Prix, where we will present a brand-new award. We are also excited to partner with F1 in the development of exclusive NFTs, connecting fans to the sport in new and innovative ways,” Kris Marszalek, co-founder, and CEO of Crypto.com commented.
It is an exciting time for the world of crypto thanks to all these developments. With more and more businesses beginning to take crypto seriously, we should expect to see even more partnerships and sponsorships in the future.