Immortals Acquires Brazilian Esports Brand and New Sponsors

Following several months of rumors and speculation, North American organization Immortals has finally revealed that it has acquired a popular Brazilian Esports brand known as MIBR (an acronym for Made in Brazil) which had been previously defunct for a little over six years. MIBR’s mysterious return on June 7 hinted at the June 23 acquisition announcement. Immortals further announced that they have hired the team roster for the Brazilian SK Gaming Counter-Strike: Global Offensive team.

Among the players that will be competing under the MIBR brand are a number of legendary CS:GO players and champions including Ricardo “boltz” Prass, Marcelo “coldzera” David, Gabriel “FalleN” Toledo, Fernando “fer” Alvarenga, Jacky “Stewie2K” Yip, and their coach, Ricardo “dead” Sinigaglia.

As previously announced, the general manager is Tomi “lurppis” Kovanen and he will oversee the activities of the team as they relocate to the Los Angeles-based Immortal campus to train and practice ahead of their first competitive appearance on July 3 to July 8 in the ESL One Cologne event at the Lanxess Arena in Germany.

“Brazil is incredibly passionate about Esports, and this acquisition allows us to foster further Esports growth in what we believe is still a relatively untapped market in Brazil and throughout South America,” said Noah Whinston, the chief executive of Immortals and now MIBR. “The MIBR brand creates a direct link to Brazil’s national pride and sports and entertainment culture. We are eager to invest in the Brazilian Esports scene and to create a platform for the region’s amazing professional Esports talent to continue to excel and dominate.”

Immortals owns a number of teams that participate in some of the most popular Esports events like the Overwatch League and Rainbow Six: Siege. Still, the acquisition of MIBR is expected to take the company to even greater heights – MIBR is, by far, the most popular and the most competitively successful team to play Counter-Strike: Global Offensive (CS:GO). Their return is, therefore, certainly going to be a game changer.

Partnering with Tinder and Betway

As part of the new developments following the acquisition, the MIBR Esports brand will be working with Tinder to bring together CS:GO fans from all around the world together through several digital and live campaigns and activations that will be exclusively for Tinder’s premium subscription customers.

“We know that gaming is a passion among many of our users all over the world, and we are excited to be the first dating app to enter the Esports space with Immortals as our partner,” said Levi Nitzberg, Director of Global Business Development for Tinder. “Tinder’s global presence and highly engaged user base provides us with a unique platform which, just like Esports, brings millions of people together to connect over shared interests.”

Also in the mix as one of MIBR’s partners is Betway, an online sports betting operator, which also happens to be a founding sponsor of Immortals. The online betting service provider will receive among many other things prominent placement in all the MIBR jerseys.

“Betway is delighted to support the revival of MIBR and we couldn’t be more excited to be working with them in bringing CS:GO fans closer to the team through exclusive content,” said Anthony Werkman, the Betway chief executive officer.